Tips to Increase Traffic of Google Business Profile

Having a strong online presence is crucial for local businesses, and one of the best tools for this is your Google Business Profile (formerly Google My Business). If you’re looking to increase traffic of Google Business Profile and attract more local customers, this blog will walk you through simple yet effective tips. We’ll also show you how using tools like a Google reviews widget can help boost engagement and trust.

How can the traffic of Google Business Profile be increased?

1. Complete Your Google Business Profile

Start by ensuring your Google Business Profile is 100% complete. Add your business name, address, phone number, website, hours, and categories. Upload high-quality photos of your store, products, team, and more. A complete profile not only helps you rank higher in local searches but also builds trust with potential customers.

A complete profile makes your business more discoverable and appealing to potential customers. Google prioritizes complete and optimized profiles in search results. Double-check that your business hours are accurate and include holiday hours to avoid customer confusion. Use the description section to highlight what sets your business apart, and make sure your business categories are precise. The more accurate your information, the better Google can match your profile with user searches.

2. Use the Right Keywords

Include relevant keywords in your business description, services, and posts. Think about what your customers are searching for. For example, if you run a bakery, include terms like “best cupcakes in [your city]” or “birthday cakes near me.”

Use keyword research tools or Google’s auto-suggestions to identify popular search terms in your industry. Incorporate these keywords naturally into your profile’s business description, services, and posts. Avoid keyword stuffing—focus on readability and relevance. Also, regularly update your profile with seasonal or trending keywords to stay relevant.

3. Encourage Customer Reviews

Reviews play a huge role in building credibility. Ask happy customers to leave reviews on your profile. Respond to every review—good or bad—to show you care. More reviews can lead to higher rankings and more clicks.

Positive reviews not only influence potential customers but also signal to Google that your business is trustworthy and active. Create simple review request templates for emails or messages to make it easy for customers to leave feedback. Incentivize reviews (without violating Google’s guidelines) by offering small perks like discounts or thank-you notes. Responding to negative reviews with empathy can also turn bad experiences into positive impressions.

4. Add a Google Reviews Widget to Your Website

Adding a Google reviews widget to your website allows visitors to see real customer feedback directly on your homepage or service pages. This not only builds trust but also encourages users to visit your Google Business Profile to read more reviews or leave their own. This cross-platform visibility can help increase traffic of Google Business Profile significantly.

Displaying recent and positive reviews can also improve your website’s SEO and dwell time, encouraging more engagement and conversions. A Google reviews widget acts as live proof of your business’s quality and customer satisfaction. Make sure the widget is mobile-friendly, attractive, and positioned strategically on your site—such as near call-to-action buttons or contact forms.

5. Post Regular Updates

Google allows you to post updates like events, promotions, or product launches. Regular posts show that your business is active and engaged. This can also help with SEO and improve your visibility in local searches.

Post updates at least once a week to keep your profile fresh. Use eye-catching visuals and include calls-to-action like “Call Now,” “Learn More,” or “Order Online.” Promote seasonal offers or community involvement to make your business feel relatable. Google posts are visible directly in search results, giving users an instant reason to click on your profile.

6. Add Products and Services

Clearly list your products or services in the designated section. Add descriptions, pricing, and images. This gives users more information without needing to leave your profile, keeping them engaged and increasing the chance of conversion.

Make sure each service or product listing includes a brief yet informative description with relevant keywords. If possible, add links that direct users to your website or specific landing pages. This not only keeps users engaged but also creates more pathways to convert viewers into customers. Regularly audit and update your product/service listings to reflect current offerings.

7. Use High-Quality Images

Photos help people see what your business is all about. Post images of your storefront, team, happy customers, or even behind-the-scenes shots. Regularly updated images can lead to more profile views.

High-quality visuals create a strong first impression. Use a mix of wide-angle shots, close-ups, and action photos. Showcase different aspects of your business—interiors, exteriors, staff, and special events. Image captions and metadata can also include keywords to help with SEO. Try to upload fresh images every month to signal activity and authenticity.

8. Enable Messaging

Turn on the messaging feature so customers can contact you directly from your Google profile. Respond quickly to questions or requests—it shows you’re responsive and eager to help.

This feature can significantly improve customer engagement and satisfaction. Consider setting up quick replies or auto-responses for common questions to speed up communication. Keep your tone friendly and professional, and monitor messages daily. A quick response rate can improve customer trust and lead to higher conversion rates.

9. Monitor Insights and Adjust

Use Google Business Profile Insights to track how customers find your business, what actions they take, and what kind of content works best. Use this data to refine your approach and grow your visibility.

Insights can help you understand user behavior like where your customers are coming from, what keywords they use, and which photos or posts drive the most engagement. Use this information to guide future content and profile optimizations. Try experimenting with different types of posts and see what resonates most with your audience.

10. Share Your Profile Link

Make it easy for customers to find and review you. Share your Google Business Profile link on your website, email signature, and social media accounts. The more visibility you create, the more traffic you’ll drive.

Create QR codes for printed marketing materials like flyers, receipts, and posters that link to your profile. Include review callouts in newsletters and email campaigns. Collaborate with partners or local influencers to share your profile and reach new audiences.

Final Thoughts

To increase traffic of Google Business Profile, focus on consistency, engagement, and visibility. Use tools like a Google reviews widget to connect your website with your profile, encourage reviews, and share updates regularly. Small efforts made consistently can make a big difference in how people discover and engage with your business online.