Google reviews have become one of the most trusted forms of social proof for businesses of all sizes. Visitors often check them before making a purchase or booking a service. For online store owners and website creators, bringing these reviews directly onto your website is one of the best ways to build trust and boost conversions.
In this guide, we’ll compare Shopify, Wix, and Squarespace to see the best ways to integrate Google reviews. Each platform has its own methods, strengths, and limitations. By the end, you’ll know exactly how to bring reviews into your site in a way that matches your brand and helps your business grow.
Why Google Reviews Matter for Your Website
- Build trust quickly: Authentic reviews make new visitors feel confident about your business.
- SEO benefits: Reviews often include natural keywords and can improve local rankings.
- Higher conversions: People are more likely to buy when they see real customer experiences.
- Engagement: Showcasing positive stories makes your site more human and relatable.
Adding Google Reviews on Shopify
Shopify is one of the leading ecommerce platforms. If you sell products online, showcasing reviews is essential to reduce hesitation during checkout.
Options to Add Reviews
- Shopify App Store
- Apps like Judge.me, Rivyo, and specific Google review apps make it easy to integrate.
- They offer customizable layouts such as carousels, grids, or review sliders.
- Many apps allow auto-syncing, so new Google reviews appear on your store automatically.
- Embed with third-party tools
- Services like Elfsight or Tagembed let you generate an embed code.
- You paste this into your Shopify theme or a block.
- This method works well if you want more styling options.
- Manual testimonials
- Copy selected reviews into your product descriptions or a testimonial page.
- Link each one back to your Google Business Profile for credibility.
- While free, this requires regular updates.
Best Practices on Shopify
- Place reviews beneath product descriptions or on your homepage.
- Use moderation settings in apps to filter reviews by star rating.
- Make sure review widgets don’t slow down checkout pages.
👉 If you want to add Google reviews on Shopify, the simplest path is through an app, which saves time and keeps your reviews updated automatically.
How to Show Google Reviews on Wix
Wix is well known for its beginner-friendly drag-and-drop builder. If you run a service-based business or a small shop, adding reviews helps demonstrate credibility.
Options to Display Reviews
- Wix App Market
- You’ll find Google review widgets in the Wix App Market.
- These integrate seamlessly with Wix’s builder and give you design flexibility.
- You can control colors, fonts, and placement without coding.
- Embed custom code
- Wix has an “Embed HTML” feature.
- With a widget from Tagembed, Elfsight, or EmbedSocial, you paste in the snippet.
- This lets you style reviews beyond what basic apps offer.
- Manual blocks
- Copy reviews and paste them as text into your site.
- Add star icons and reviewer initials for authenticity.
- Works fine for smaller websites with a handful of reviews.
Best Practices on Wix
- Place reviews near your pricing or services section for maximum impact.
- Keep fonts and colors consistent with your Wix template.
- Filter out irrelevant or outdated reviews so your feed looks clean.
👉 The easiest way to show Google reviews on Wix is to install a widget from the Wix App Market. This method keeps everything inside Wix’s ecosystem while giving you freedom to style the display.
How to Display Google Reviews on Squarespace
Squarespace is a design-first platform popular among creatives and small businesses. Its modern templates look great, but it doesn’t have a built-in review feed feature. You’ll need a workaround.
Options to Add Reviews
- Third-party widgets
- Services like EmbedSocial, Elfsight, and Tagembed provide code snippets.
- You add them to a Squarespace “Code Block.”
- These widgets often let you match your site’s fonts and colors, so reviews blend in seamlessly.
- Testimonials page
- Create a new page for reviews.
- Copy your best Google reviews manually and paste them as styled text.
- Include a button linking to your full review list on Google.
- Screenshots for authenticity
- Capture actual Google reviews as images.
- Upload them into a gallery or grid layout.
- Combine with short text captions for SEO benefits.
Best Practices on Squarespace
- Add reviews to your homepage in a grid layout or carousel.
- Place a call-to-action button near reviews to encourage conversions.
- Rotate reviews every few months to keep the section fresh.
👉 To display Google reviews on Squarespace, your best bet is a third-party widget. It gives you automation, live syncing, and clean design while staying true to Squarespace’s sleek look.
Comparing Platforms Side by Side
Here’s a quick breakdown of how Shopify, Wix, and Squarespace handle Google reviews:
| Platform | Easiest Method | Strengths | Drawbacks |
| Shopify | App Store apps or third-party embeds | Best for ecommerce, reviews tied to product pages, automation available | Apps may add cost and impact load speed |
| Wix | Wix App Market or embed code | Beginner-friendly, simple drag-and-drop, affordable | Fewer advanced moderation features |
| Squarespace | Third-party widget via Code Block | Stylish, integrates well with templates, great for design-focused sites | No native feature, relies on external services |
Tips for All Platforms
No matter which platform you’re using, a few universal strategies make reviews work harder:
- Use structured data: If your widget supports schema markup, enable it to improve visibility in search results.
- Highlight reviews near CTAs: Place them close to “Add to Cart,” “Book Now,” or “Contact Us” buttons.
- Keep design consistent: Fonts, colors, and widget style should blend naturally with your site.
- Update often: Fresh reviews reassure visitors that your business is active and trusted.
- Provide a review link: Add a button inviting visitors to leave their own review.
Choosing the Best Option
- Go with Shopify if you’re selling products and want reviews connected to product pages.
- Pick Wix if you value simplicity and need something quick to set up.
- Use Squarespace if polished design is your top priority and you don’t mind using widgets for functionality.
Review Widget 
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