How to Add a Google My Business Reviews Widget to Your Website

In today’s digital-first world, customer reviews play a vital role in shaping consumer behavior. According to recent surveys, over 90% of customers read online reviews before making a purchase decision. For businesses looking to improve their online credibility and conversion rates, showcasing these reviews directly on their website is a no-brainer. This is where a Google My Business Reviews Widget comes in.

If you’re looking to embed Google reviews on your website, improve brand trust, and drive more conversions, keep reading to learn how a Google reviews widget can help and how you can implement it easily—even on platforms like WordPress.

What is a Google My Business Reviews Widget?

A Google My Business Reviews Widget is a tool that allows you to display your Google reviews directly on your website. Whether you run a small business, a local service provider, or an eCommerce store, these widgets let you automatically pull in and showcase the glowing testimonials your customers leave on your Google Business Profile.

These widgets can be easily customized and embedded into various pages of your site such as your homepage, service page, or even your contact page. The best part? They update automatically when new reviews are added, so your website always reflects the latest customer feedback.

Why Use a Google Reviews Widget?

1. Build Trust Instantly

Visitors are more likely to trust a business that shows off real customer reviews. A Google rating widget for website serves as social proof, building instant trust with potential clients who are researching your business.

2. Boost SEO and Engagement

Displaying your Google reviews on your site keeps users engaged longer, reducing bounce rates—a key factor for SEO. Additionally, fresh content like reviews helps Google index your site better, improving visibility in search engine results.

3. Drive Conversions

When potential customers see authentic, positive feedback from previous clients, they’re more likely to take action—whether it’s making a purchase, booking a service, or filling out a contact form.

Features to Look for in a Google My Business Reviews Widget

When choosing a Google reviews widget, consider the following features:

Automatic syncing with Google
Ensure the widget automatically updates with the latest reviews.
Customization options
Choose widgets that match your website’s branding, including color, layout, and review filters.
Responsive design
The widget should look great on both desktop and mobile devices.
Review filtering
Some widgets allow you to display only 4-star and 5-star reviews.
Badges and ratings
Many widgets include a Google reviews badge or star rating display, making it visually attractive and immediately credible.

How to Embed Google Reviews on Website

There are several methods to embed Google reviews on your website, depending on your technical expertise and the platform you’re using.

1. Manual Embedding via Google

You can manually copy and paste a review snippet using Google’s API or create screenshots. However, this is time-consuming and doesn’t update automatically.

2. Use a Google Reviews Widget Tool

The simplest and most effective method is to use a dedicated Google My Business reviews widget. Popular tools include:

Taggbox
EmbedSocial
Tagembed
Elfsight
Trustindex

These tools provide customizable widgets, automated syncing, and easy installation steps.

How to Add Google Reviews Widget to WordPress

WordPress powers over 40% of all websites—and yes, you can easily add a Google reviews widget to WordPress with minimal effort.

Step-by-Step Guide:

Choose a Widget Provider
Sign up with a widget tool like Taggbox, Trustindex, or EmbedSocial.
Connect Your Google Account
Connect your Google Business Profile to pull in your reviews.
Customize Your Widget
Choose your widget style, colors, layout, and decide which reviews to show.
Copy the Embed Code
After customization, the tool will generate a unique HTML code.
Add to Your WordPress Site
- Go to your WordPress dashboard
- Navigate to the page or widget area where you want to place the reviews
- Switch to the HTML or Custom HTML block
- Paste the embed code
- Save and preview your changes

Now your WordPress site is equipped with a beautiful, live-updating Google reviews widget that boosts credibility and drives trust.

Google Reviews Badge vs Google My Business Reviews Widget

While often used interchangeably, there’s a subtle difference:

Google Reviews Badge: This is a static badge or icon that links to your Google reviews page.
Google My Business Reviews Widget: A dynamic tool that displays reviews directly on your site and often includes ratings, reviewer names, and even profile photos.

If your goal is to showcase real-time reviews and build trust with site visitors, go with a full Google My Business reviews widget rather than just a badge.

Best Practices When Displaying Google Reviews

Display reviews in a prominent spot (e.g., homepage, landing pages, or near call-to-action buttons)
Highlight top-rated reviews to build confidence
Avoid overloading with too many reviews—a few impactful ones can do the trick
Make sure the widget is mobile-friendly, as over 60% of web traffic comes from mobile devices

Final Thoughts

Adding a Google My Business Reviews Widget to your website is one of the smartest ways to build trust, improve user experience, and drive conversions. Whether you’re a local business or an online store, these widgets offer a powerful, low-effort solution to maximize the value of your customer feedback.

So don’t let those 5-star reviews sit idle on your Google Business Profile—embed Google reviews on your website today and let your happy customers do the marketing for you!