If you’re running your business on Squarespace, you already know how important design and user experience are. Squarespace websites are sleek, professional, and easy to manage — but to build real trust with visitors, you need more than just a beautiful layout. You need social proof.
That’s where adding Google reviews to Squarespace comes in.
Customer reviews are the digital equivalent of word-of-mouth recommendations. When new visitors see real people praising your business, they’re far more likely to book, buy, or contact you. Thankfully, you don’t need to be a coder or web developer to show off your best reviews — modern tools make it easy to add Google reviews to your website without coding.
In this article, we’ll explain why Google reviews are so valuable, how to embed them on your Squarespace website, and common mistakes to avoid along the way.
Why Adding Google Reviews to Squarespace Matters
Google Reviews are a powerful marketing tool because they’re public, authentic, and trusted by nearly everyone. When users search for your business, those familiar gold stars under your Google Business listing instantly convey trust.
But here’s the thing — most potential customers don’t stop at Google Search. They also visit your website to learn more. If your site doesn’t show those same glowing reviews, you’re missing out on a huge trust-building opportunity.
By embedding Google reviews on your website, you can:
- Showcase authentic customer feedback directly on your site.
- Increase conversions and sales by offering visible social proof.
- Boost SEO with regularly updated, user-generated content.
- Keep visitors engaged longer by showing what others are saying about your business.
For Squarespace users, integrating these reviews is easier than ever — especially with tools like a Google Reviews Widget or Google My Business Reviews Widget.
How to Add Google Reviews to Squarespace
Squarespace doesn’t have a built-in Google Reviews integration, but you can easily embed Google reviews on your website using widgets or third-party tools. Below are the most effective methods.
1. Use a Google Reviews Widget
The simplest and most professional way to display your reviews is by using a Google Reviews Widget. This tool connects directly to your Google Business Profile and automatically pulls your latest reviews into your website.
Here’s how you can do it:
Step 1: Choose a Widget Provider
There are several reliable platforms that make adding Google reviews to Squarespace a no-code process. Some of the most popular options include:
- Taggbox
- Tagembed
- Elfsight
- EmbedSocial
- Trustindex
Each offers a Google My Business Reviews Widget that integrates smoothly with Squarespace.
Step 2: Connect Your Google Account
Once you’ve selected a platform, sign in and connect your Google Business Profile. The widget will automatically fetch your latest reviews, ratings, and customer names.
Step 3: Customize Your Widget
You can adjust the layout, colors, font styles, and number of reviews displayed. Most widgets let you choose between grid, carousel, or list layouts — so the design blends seamlessly with your Squarespace site.
Step 4: Copy and Paste the Embed Code
Once you’re happy with the design, the platform will generate an HTML embed code.
Go to your Squarespace dashboard → Page Editor → Add Block → Code Block, then paste the embed code where you want the reviews to appear.
Step 5: Save and Publish
That’s it! Your live Google reviews will now appear on your website — automatically updating whenever new reviews are added.
This approach is ideal if you want to add Google reviews to website without coding. The widgets handle all the technical work behind the scenes.
2. Manually Embed Google Reviews (Not Recommended)
Some users try to embed Google reviews on website manually by copying and pasting review text or screenshots. While it may look okay temporarily, it’s not an effective long-term solution.
Manual embedding:
- Doesn’t update automatically.
- Can violate Google’s display terms if not done properly.
- Looks less professional and credible.
If you’re serious about maintaining a trustworthy brand image, stick with verified Google My Business Reviews Widgets that pull data securely through the Google API.
Best Practices When Adding Google Reviews to Squarespace
To get the most out of your integration, follow these proven tips:
1. Display Reviews Strategically
Place your Google reviews where they’ll have the most impact. Popular locations include:
- The homepage (to make a strong first impression).
- A dedicated testimonials or “What Our Customers Say” page.
- Product or service pages (to increase conversions).
- Your website footer or sidebar (for ongoing visibility).
2. Keep Design Consistent
When adding Google reviews to Squarespace, ensure your widget matches your brand’s colors, typography, and spacing. A cohesive look reinforces professionalism and trust.
3. Highlight Recent Reviews
Showcase your latest reviews to demonstrate that your business is active and consistently delivering great experiences. Many widgets allow you to sort reviews by date or rating.
4. Avoid Overcrowding
While it’s tempting to display dozens of reviews, focus on quality over quantity. Three to five strong, detailed reviews often make a bigger impact than a long list of one-liners.
5. Encourage New Reviews
Don’t let your review section go stale. Encourage happy customers to leave fresh feedback on Google by:
- Sending follow-up emails after purchases.
- Including a review link in your email signature.
- Offering a simple CTA on your website, like “Share Your Experience.”
Fresh reviews keep your Google Reviews Widget content relevant and SEO-friendly.
Benefits of Adding Google Reviews to Squarespace
Here’s what you gain from implementing this strategy correctly:
1. Builds Instant Credibility
Real customer testimonials displayed through a Google My Business Reviews Widget show visitors that your business is trustworthy and valued by real people.
2. Enhances Local SEO
Google reviews include valuable keywords and fresh content. Embedding them on your Squarespace website can help improve your site’s search visibility and ranking in local searches.
3. Increases Conversions
Studies show that customers are more likely to make a purchase or booking after reading positive reviews. Displaying reviews on your site can increase trust — and sales.
4. Saves Time with Automation
Once installed, a Google Reviews Widget automatically updates, ensuring your site always displays your most recent feedback without any manual maintenance.
Common Mistakes to Avoid
Even though adding Google reviews to Squarespace is simple, here are a few pitfalls to steer clear of:
- Copying reviews manually (it breaks Google’s guidelines).
- Using outdated widgets that don’t sync in real time.
- Ignoring mobile responsiveness — always check how your reviews look on smartphones.
- Overloading the page with too many review elements that slow down performance.
Final Thoughts
Adding Google reviews to Squarespace is one of the smartest ways to build credibility, improve engagement, and strengthen your brand’s online presence — all without complex coding or design work.
By using a trusted Google Reviews Widget or Google My Business Reviews Widget, you can embed Google reviews on website effortlessly, giving visitors authentic insights into your business reputation.
When done right, your customers become your most persuasive marketers — helping you turn website visitors into loyal fans.
Review Widget 
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