When travelers search for a hotel today, they’re not starting with your website or social media pages — they’re starting with Google. Before checking room photos, amenities, or prices, most travelers scroll through reviews. Google Reviews have become one of the strongest decision-making factors in hotel bookings, often outweighing brand recognition or promotional offers. For... Continue Reading →
Why Social Proof is the Missing Piece in High-Converting Websites
In today’s digital-first world, your website is often the very first interaction a potential customer has with your brand. You might have invested in clean design, fast loading speed, compelling copy, and even paid traffic—but if conversions still feel underwhelming, the problem may not be your product or pricing. The real gap is trust. And... Continue Reading →