When travelers search for a hotel today, they’re not starting with your website or social media pages — they’re starting with Google. Before checking room photos, amenities, or prices, most travelers scroll through reviews. Google Reviews have become one of the strongest decision-making factors in hotel bookings, often outweighing brand recognition or promotional offers. For... Continue Reading →
Google Review Trends: What Businesses Should Watch
In the digital age, Google reviews significantly impact business visibility and reputation. Businesses must adapt to trends such as local SEO influence, review authenticity, and the rise of visual content. Engaging with customer feedback and compliance with evolving Google policies are crucial for maintaining credibility and attracting customers in 2025 and beyond.